A New Chapter
We are now moving into the fashion industry with a Darling clothing line and community that carries a positive “Darling” message.
This Essentials Line, along with monthly drops and beautiful home goods, will be sold on our website direct-to-consumer, but also uniquely through a select group of 500 Ambassadors.
If you’re seeking being a part of a meaningful community with a common mission, you’ve come to the right place.
What is the Darling Society?
As official representatives of our brand, Ambassadors sell our clothing and home goods and make great commissions off of what they sell through a non-multilevel marketing structure.
Ambassadors receive specific Darling body image training and are part of an exclusive and supportive online community of women all over the U.S. They also receive 25% off all Darling products.
The Darling Society will be donating 5% of every direct-to-consumer transaction to specific charities. We hope you’ll join us in changing the conversation around fashion and community.
Who is a Darling Ambassador?
The Darling Essentials Line
Essentials and Drops
The “Drops” are three items a month that are more trend driven, created from a unique fabric, based off a creative theme, or as a collaboration with a “Darling” kind of influencer. Drops are limited edition and create scarcity demand. These are the pieces that can accent the Essentials, building out a wardrobe with statement pieces.
How it Works
Fill out our simple application form and tell us about all you and why you’re passionate about this opportunity.
We review applications carefully and are excited about the potential to work with you to further our positive Darling Mission and message for women.
Once you’re accepted, you’ll receive an agreement to review and agree to. Next, you will submit your deposit and voilà—you’re officially IN!
*As one of the first 500 Ambassadors, you will receive a limited-edition Darling Society tote bag and $250 Darling Dollars to use toward your Essentials Line, Drops or Home Goods.
Join the Darling Society Community Platform
Create a profile and start meeting like-minded fellow Ambassadors and look forward to meaningful discussions, thorough training and fun community forums.
What’s the Investment and Why?
Darling is not structured as a multi-level marketing (MLM) business; Ambassadors only receive commission based off their own sales. However, we do believe in the power of community in doing “good business,” so we have a strong referral program through which we seek to grow our Ambassador community through personal relationship. We ask women to be thoughtful about who they introduce to this opportunity, as we are seeking to have the message of Darling be shared with intentionality.
Bonuses and Perks
If you refer a friend to be a Darling Ambassador, you receive $250 in Darling Dollars and your friend also receives $250 in Darling Dollars—it’s a win-win! Darling Dollars can be used for anything on the Darling store (think of them like store credit), but you can also use them toward one of your payments toward your Essentials Line!
*To receive, referrals must sign the contract and put down deposit.
Sizing and Prices
Is There a Charity Element?
The Darling Society is a group of insider, like-minded women who encourage and share their lives with one another. We have created an online platform for communication and connection along with future intentional Ambassador-only events by region. As a part of this community, you will be uplifted and supported by one another as you share the Darling Mission.
Our Product Philosophy
Sustainability and Transparency
We don’t identify as a 100% sustainable brand that hits all 200+ sustainability points. The unfortunate truth is that many brands claim this but are not living up to it on the back end. We are a brand who truly cares about integrity; we see ethical production as a moral obligation, so every decision counts. Our commitment is to work toward becoming more and more sustainable, while being 100% transparent on our production. Our first collection is 47% sustainable, which is a huge milestone for us right out of the gate. We’re committed to making better choices every day, minimizing our social and environmental impact across the entire business.
Ok, I’m in!
We have only 400 spots available for our 2023 launch, so we hope you’ll join us soon! We are excited to join you in creating true change in the retail and shopping experience for women, trading a typically lonely and transactional moment for a relational and uplifting experience.
Q: How many seasons are there in one year?
A: Our Essentials Collection includes 20-22 pieces and comes out twice a year, in February and September. We also have three items that come out monthly called our “drops” that accent and build upon the Essentials. Our first season will be 4 months due to it being our launch.
Q: What is the pricing of the clothing?
A: This is not a fast fashion clothing line, so the prices start at $60 and go up to around $200, with some of our drops or fully sustainable items being a bit higher than $200 in price. We stand by the fact that ethically made clothing costs more, because it is made well, and its creators are taken care of.
Q: Where is the product made?
Q: Is Darling “sustainable”?
Q: What is Darling’s philosophy on sizing inclusivity?
Q: Why is there an investment for Ambassadors?
A: We are seeking to create true change in the retail and shopping experience for women, trading the typically lonely and transactional for a relational and uplifting experience. We aren’t interested in one-off posts without a relationship to our brand and ethos; we are building a sophisticated opportunity for women to organically wear and support a line that is making a positive difference in women’s lives.
We require our Ambassadors to invest in the Essentials line because we believe in showing the entire collection as a capsule that all styles well together. We also believe in the power of showing fabric and fit in an inclusive way to women of all sizes and shapes (whether in person, or on a digital platform). The good news is you can also sell your samples at the end of the season and recoup your investment. However, we think you’ll probably want to keep them! 😉
Q: When is it required to be paid, and do you have a payment plan?
A. Our sample line is worth over $3,000; Ambassadors receive it for only $1,000, which is an incredible deal on an entire capsule collection. You are required to put down a $250 deposit to secure your spot (remember there are only 500 spots for our launch), then there is a three-part payment plan for your remaining balance that is collected 30 days apart. Remember though, our referral program gets you and your friend $250 Darling Dollars each which can be used as credit toward your seasonal sample lines. If you refer a few people, your line can be free.