Hi There!

I’m Sarah Dubbeldam, the Founder of Darling. In 2012, a group of women and I had a dream to change the media industry for good, so we launched Darling, a magazine that broke the norms by refusing to retouch women and fill a need for deeper conversations around mind and soul wellness.

Over the years, we’ve shifted cultural mindsets on internal and external beauty, reminding women that they are a “work of art.”

Our clothing line is a tangible expression of our mission—encouraging women in their connection between self-esteem and getting dressed.

We’ve grown to a community of over 400,000 and through our product, content, and intentional events, we are advocates for women knowing their inherent beauty, worth and purpose. Thank you for stopping by, we hope you’ll join our community—sign up for our e-mails for encouraging letters, updates and events!

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Darling, you are a work of art.